What IS Uncle SQL’s Manifesto?

Learn SQL, Think Better, Lead with Data

Uncle SQL is building the most trusted, story-driven, and globally accessible platform for learning Google BigQuery and SQL from zero to mastery. Whether you’re a high school student with no background in tech, a working analyst trying to level up, or a founder who needs to understand the data people keep throwing at you—this is where you start, and this is where you grow.

We’re not just here to teach SQL syntax. We’re here to rewire how you think about data, decisions, and digital leverage. This is where stories replace jargon, where curiosity is rewarded, and where mastery feels possible. Built by a solo developer with a global vision and a rebellious sense of clarity, Uncle SQL is part workshop, part movement, part campfire. And you’re invited.

The Deep Dive: What Uncle SQL Is All About

What Are We Doing?

We’re building the #1 learning platform in the world for Google BigQuery SQL—and we’re doing it with a fresh voice, a fearless roadmap, and an unshakable belief in the learner. Think: Itzik Ben-Gan’s technical clarity meets Pixar storytelling. We’re creating a layered, multi-volume curriculum (books, blog, YouTube, podcast, and agent tools) that helps people learn not just how to code in SQL, but how to think like a world-class analyst, builder, and strategist.

We’re translating the technical into the teachable. We’re breaking the gatekeeping spell around data. And we’re doing it all under a clear brand: Uncle SQL—approachable, rigorous, and relentlessly useful.

Who Is This For?

This is for:

• The 13-year-old in Brazil, the Philippines, or Atlanta who wants to learn real tech skills.

• The junior analyst whose company switched to BigQuery and left them behind.

• The entrepreneur who needs data clarity to win.

• The engineer who’s brilliant with Python but weak with SQL.

• The global education community looking for content that actually works in classrooms and self-paced learning.

This is not for people who want a certificate and nothing else. This is for people who want to be dangerous with data—and have fun doing it.

The Mission

Our mission is to make Google BigQuery the most accessible, desirable, and culturally powerful SQL platform on Earth—by teaching it better than anyone else. We aim to:

• Remove intimidation from data analysis.

• Teach SQL in a way that scales from middle schoolers to Fortune 500 consultants.

• Deliver world-class educational content that’s clear, deep, funny, and story-rich.

• Build a global brand that inspires trust, loyalty, and action.

What Makes Us Different

1. We teach in English… not robot. Every tutorial is written to be understandable by a 13-year-old and respected by a CTO.

2. We teach in stories. Instead of random exercises, our books, videos, and articles follow real-world scenarios and character-driven examples. It’s SQL, but with heart.

3. We obsess over clarity. Uncle SQL isn’t just a teacher—it’s a translator, strategist, and clarity coach.

4. We track documentation updates so our learners never fall behind. Our changelog isn’t just a feature. It’s a promise.

5. We build tools, not just tutorials. From certification prep to AI agents that help you write and debug SQL, we don’t just teach you—we give you leverage.

Our Vision for Global Reach

We’re not stopping at English-speaking markets. We are building translated content, global ambassador programs, and cultural adaptions that make Uncle SQL the default SQL resource in underserved, fast-growing tech ecosystems. The goal is not to be another course—it’s to be the SQL brand of trust and excellence worldwide.

Long-Term Goals

• Become the most cited BigQuery educator in the world.

• Get invited to Google Talks, NextGen, and developer conferences as the voice of clarity and teaching.

• License Uncle SQL curriculum to school systems and corporate learning platforms.

• Launch an AI companion that can walk with you from zero to expert.

• Create UncleSQL-certified tools, merch, agents, and workshops that inspire a lifestyle of intelligent work and generous teaching.

The Big Why

Uncle SQL isn’t just about learning queries. It’s about learning how to think better. How to solve problems, explain clearly, and lead with truth. We believe the future belongs to people who can combine storytelling, systems, and technical skills. Uncle SQL is the training ground for that kind of person.

Want In?

We’re building fast. But we’re building right. If you want to teach, learn, share, partner, or invest in the most human-friendly SQL brand on the planet—pull up a chair. This isn’t just another tech brand. This is a movement, and it’s just getting started.