This Is for the One Percent (and Everyone Who Wants to Think Like Them)
Why Uncle SQL Exists, What We’re Building, and Who We’re Building It For
Let’s get something clear upfront: this isn’t just another SQL blog.
This isn’t for keyword traffic, or to game SEO, or to sell you a 97-dollar bootcamp that teaches you what SELECT * means.
This is a campfire for dangerous thinkers—the kind who want to think better, build faster, and communicate clearly in a world where noise drowns out insight.
Uncle SQL is a project that exists to teach SQL in a way that makes you more valuable as a human—not just as a worker.
If that sounds dramatic, good. It is.
Why SQL? Why Now?
Because data is the new oil is a lie.
Oil you can drill. Oil you can sell. Oil has rules.
Data is messier. It doesn’t come pre-cleaned. It hides what matters behind a swamp of complexity. It doesn’t tell you the truth unless you know what to ask.
SQL is how you ask. And BigQuery is where the real questions now get asked—at scale, at speed, and inside the tools that will define the next decade of business, healthcare, logistics, education, and AI.
And yet—most people still don’t know how to speak data fluently.
They memorize syntax but can’t solve problems.
They build dashboards but can’t tell stories.
They take courses but don’t grow.
That’s not their fault.
It’s the way we’ve been taught.
So we’re doing it differently.
Why Uncle SQL Exists
Because you deserve to learn SQL like a human.
You deserve better than dry documentation, random tutorials, and “hello world” videos that leave you with more questions than confidence.
You deserve to learn:
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Through real stories and clear metaphors.
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In a voice that’s humble, funny, smart, and sharp.
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From someone who respects your time and expects your best.
Uncle SQL isn’t a course. It’s a philosophy.
We believe SQL is a gateway drug—to clarity, to leverage, to leadership.
Who This Is For
Let me be blunt. This is not for:
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People looking to get a certificate and coast.
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People who want someone to think of them.
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People who get offended when they hear the truth.
This is for:
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The teenager in Nigeria who wants to build a life with nothing but internet access and hunger.
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The data analyst in Kansas City who’s tired of being talked down to by people who barely know what a LEFT JOIN is.
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The founder in Bogotá who wants to build AI tools but can’t find clear documentation.
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The teacher in the Philippines who wants better content to inspire their students.
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The developer in Atlanta who knows Python but needs to sharpen their SQL game for the real world.
This is for people who want to learn how to think through data, not just how to click buttons.
If that’s you, welcome. You’ve found your tribe.
What We’re Building (And Why You Should Care)
Uncle SQL is:
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A multi-volume book series on BigQuery SQL that goes from absolute beginner to senior analyst.
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A website and blog that translates confusing docs into crisp, readable insights.
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A YouTube channel where we don’t just code—we explain.
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A set of AI tools to help you debug, learn, and grow.
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A growing global brand with storytelling at its core, clarity in its veins, and fire in its eyes.
We are building the most trusted and human-centered SQL platform in the world.
Our long-term goal is simple: to be the reason someone learns SQL, gets their first job, levels up their team, or changes their country.
How to Follow Along (And How to Join In)
This blog is where we’ll:
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Share lessons in plain English.
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Explain what’s changing in BigQuery (and why it matters).
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Break down real-world use cases from our projects and partners.
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Help you not just write better SQL, but make better decisions.
And most importantly: this is where we’ll listen.
We want your feedback, your questions, your stories. We’re building this for the global learner, not the ivory tower.
This is an open table, but it’s not a buffet. We’re serving one course at a time, and every course matters.
A Final Word: Why This Matters
You don’t need to know every command in BigQuery to change your career.
You need:
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The right mindset.
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A clear roadmap.
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And someone who believes in your potential more than your résumé.
That’s what Uncle SQL is here for.
So if you’re ready to think sharper, write cleaner, and lead with clarity, stick around.
We’re just getting started.
And we’re building something that might just change your trajectory.